Job description

Assistant Manager, Demand Generation


KPMG is part of a global network of firms focused on delivering ESG and Technology services across our key sectors/segments – Consumer, Government, Banking, Energy and Private Enterprise, and across our capabilities – Audit, Tax, KPMG Law, Consulting and Deal Advisory. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges.

As a firm, we help our clients navigate their biggest issues and opportunities. We aim to be universally recognised as a great place for great people to do their best work – a firm known for our collaborative and inclusive culture. And we take pride in driving lasting, positive change in society.

With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.


We have a role for an Assistant Manager to support in the delivery of the demand generation strategy and plan, which includes lead generation and nurture campaigns, ABM, and bids/pursuits. The individual will sit within the digital team and work alongside the Senior Manager to collaborate closely with the sales teams, business stakeholders, and digital colleagues, as well as marketing peers across the marketing programmes teams, including sectors, capabilities, and brand. Strong stakeholder and project management skills and the ability to deliver campaigns to impactful outcomes are essential attributes.

Reporting to: Senior Manager, Demand Generation


  • Support in the development of the demand generation marketing plan, which will include lead generation and nurture, ABM, and bids/pursuits, making sure they meet firmwide and sales objectives
  • Deliver integrated demand generation programmes across digital media, email, social, search and other elements
  • Work alongside digital colleagues from email, web, social and technology to ensure cohesive execution against programmes
  • Maintain strong relationships between the sales teams, stakeholders, and marketing programme teams to ensure marketing plan and activity alignment, including understanding of target markets and lead qualification criteria
  • Work with the relevant teams to ensure all content is fit for purpose and best in class
  • Evaluate the data and performance measurements to provide accurate, actionable reporting insights to drive opportunities
  • Aid in the identification of process improvements and innovation efforts to ensure quality, efficiency, and improve ROI
  • Collaborate closely with agencies/third-party organisations in the delivery of the demand generation marketing plan and activities
  • Stay up to date on the current and future landscape of digital marketing and best practice
  • Aid in the education and promotion of the digital team, highlighting the team’s expertise and capabilities to the wider sales and marketing teams and business
  • Experience:

  • Two to four years inbound marketing / demand generation experience – with the ability to develop strong internal and external networks
  • Previously worked on high performing end to end brand, lead generation and sales campaigns – from click to client
  • Experience in utilising data and analytics and using it to continuously refine strategies for optimal impact
  • Experience working with agencies or other third-party organisations
  • Experience using CRM and marketing automation tools, such as Microsoft Dynamics, Salesforce, Marketo and/or Pardot
  • B2B experience preferred, but not required
  • Knowledge & Skills:

  • Knowledge of lead gen and nurture, ABM, email, web, SEM, social, and mobile channels and the associated tools/platforms (, Adobe Experience Manager, SFMC, Hootsuite, etc.)
  • Knowledge in A/B testing methodologies
  • Analytical ability to review data, content, market trends, insights
  • Equally has an eye for the fine detail
  • Great project management skills, with the ability to get buy-in and support for projects from a diverse set of stakeholders
  • Excellent verbal, written, and interpersonal communication skills – with the ability to flex personal style to engage every audience
  • Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
  • Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
  • Future focused – always one step ahead of the curve – and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
  • Demonstrate that you’re on the path to building a credible and influential profile to challenge and manage stakeholders
  • Proactive, high-energy person who brings a positive influence on others
  • Brings a real sense of fun and energy to the role