UK Recruitment Marketing Manager2024-03-28T05:14:49+00:00
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UK Recruitment Marketing Manager Job Vacancy in London, England, UK
Adecco
Role
Purpose
Manages the local marketing strategy and implementation to attract candidates and generate the expected volume of high-end applications. Rolls-out and supports employer branding internal adoption and promotion for best employee advocay.
Key Responsibilities
This role covers all aspects of multi-channel marketing including content creation, digital and physical initiatives and promotion of the brand externally and internally. The role requires a close partnership with local talent acquisition Head, COO and the wider business to define the recruitment plan, as well as the Global Marketing team to set the strategy and benefits from other countries’ benchmark.
Market intelligence – Gain understanding of the recruitment needs, candidate funnel and experience and key business objectives.
Plan, create & execute campaigns – Work closely with recruiters and hiring Managers to develop talent marketing plans and campaigns to attract and engage the right talent for specific roles and functions.
Multi-channel – Targeted activities using recruitment events, social media, paid advertising, employee advocacy and digital to drive brand awareness and candidate conversions.
Marketing partners – Develop and oversee relationships with partners and vendors such as job boards, glassdoor and others.
Candidate experience – Ensure production of quality content, aligned to the candidate engagement funnel, to entice talent and convey brand messages on our careers website.
Employer brand – Collaborate on employer brand enhancement, amplification and advocacy and develop a successful referral programme.
Analysis, insight & budgeting – Use data sources including Google Analytics and ICIMS (ATS tool) to measure effectiveness of campaigns and continuously assess and report the results of campaigns and implement improvements where necessary
Collaboration – Work closely with marketing, communications, recruitment, operations and other stakeholders to maximise campaign effectiveness.
Skills & Experience
General:
Experience of introducing new concepts or marketing strategies that significantly improve or revise the way business is done through to implementation.
Excellent communication and presentations skills. Maintains confidentiality, shares ideas and information, facilitates discussions and transfers knowledge to diverse audiences to achieve collective objectives.
Technical:
Marketing experience in a service industry or within recruitment marketing/employer branding – inhouse or within agency
Proven experience of creating marketing strategies and driving implementation
Experience of developing and completing digital initiative projects.
Familiar with CRM and marketing automation platforms
Project management, organisation, and communication skills
Experience working in a metrics driven culture to measure tactical and channel impacts
Understanding of current marketing trends
Ability to work with and manage external marketing agencies
Drive insights and trends from campaign performance data
Experience of managing budgets.
Evidence of strong strategic thinking
Exudes high levels of creativity and energy and drive and fosters innovation to help build the brand and vision internally as well as externally
Ability to multi-task and prioritise across multiple activities
Ability to react quickly and effectively in a dynamically changing environment to changes or new activities
Experience in building long-term relationships.
Strong knowledge of marketing trends, technologies and practices.
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.