Role

Purpose

Manages the local marketing strategy and implementation to attract candidates and generate the expected volume of high-end applications. Rolls-out and supports employer branding internal adoption and promotion for best employee advocay.

Key Responsibilities

This role covers all aspects of multi-channel marketing including content creation, digital and physical initiatives and promotion of the brand externally and internally. The role requires a close partnership with local talent acquisition Head, COO and the wider business to define the recruitment plan, as well as the Global Marketing team to set the strategy and benefits from other countries’ benchmark.

  • Market intelligence – Gain understanding of the recruitment needs, candidate funnel and experience and key business objectives.
  • Plan, create & execute campaigns – Work closely with recruiters and hiring Managers to develop talent marketing plans and campaigns to attract and engage the right talent for specific roles and functions.
  • Multi-channel – Targeted activities using recruitment events, social media, paid advertising, employee advocacy and digital to drive brand awareness and candidate conversions.
  • Marketing partners – Develop and oversee relationships with partners and vendors such as job boards, glassdoor and others.
  • Candidate experience – Ensure production of quality content, aligned to the candidate engagement funnel, to entice talent and convey brand messages on our careers website.
  • Employer brand – Collaborate on employer brand enhancement, amplification and advocacy and develop a successful referral programme.
  • Analysis, insight & budgeting – Use data sources including Google Analytics and ICIMS (ATS tool) to measure effectiveness of campaigns and continuously assess and report the results of campaigns and implement improvements where necessary
  • Collaboration – Work closely with marketing, communications, recruitment, operations and other stakeholders to maximise campaign effectiveness.
  • Skills & Experience

    General:

  • Experience of introducing new concepts or marketing strategies that significantly improve or revise the way business is done through to implementation.
  • Excellent communication and presentations skills. Maintains confidentiality, shares ideas and information, facilitates discussions and transfers knowledge to diverse audiences to achieve collective objectives.
  • Technical:

  • Marketing experience in a service industry or within recruitment marketing/employer branding – inhouse or within agency
  • Proven experience of creating marketing strategies and driving implementation
  • Experience of developing and completing digital initiative projects.
  • Familiar with CRM and marketing automation platforms
  • Project management, organisation, and communication skills
  • Experience working in a metrics driven culture to measure tactical and channel impacts
  • Understanding of current marketing trends
  • Ability to work with and manage external marketing agencies
  • Drive insights and trends from campaign performance data
  • Experience of managing budgets.
  • Evidence of strong strategic thinking
  • Exudes high levels of creativity and energy and drive and fosters innovation to help build the brand and vision internally as well as externally
  • Ability to multi-task and prioritise across multiple activities
  • Ability to react quickly and effectively in a dynamically changing environment to changes or new activities
  • Experience in building long-term relationships.
  • Strong knowledge of marketing trends, technologies and practices.
  • Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.