Responsibilities

  • Own the vision, strategy and execution of our content across all channels
  • Support our brand narrative and messaging across the website, corporate materials and employee value proposition
  • Collaborate closely with the front line teams on content-related matters, especially the right content plan to support demand generation campaigns, sign ups, partner programmes and merchant lifecycle marketing
  • Grow and scale our content marketing capabilities through a combination of in-house content marketers and external partners – putting in place tools and processes to brief external contributors and ensure quality control
  • Ensure all consistency in terms of style, quality and tone of voice – optimising content for SEO and user experience
  • Leverage the marketing tech stack (Google Analytics 360, PathFactory, Engagio) to measure and report on content performance and effectiveness
  • Utilise data insights to inform the content marketing strategy and develop content themes and topics
  • In collaboration with our Head of Social Media, help grow our digital communities, and drive engagement with social-first content that supports business priorities.
  • Develop thought leadership content that can be leveraged in our PR and social media programmes
  • Develop best practices for content creation, distribution, maintenance, managing and repurposing

    • Desired skills

    This is a great opportunity to play a pivotal role in a fast-growing company. You don’t need to have experience of the payments or financial worlds. Rather, you’ll be a content marketing leader with experience of growing a brand.

    You’ll know how to leverage data, sources and subject matter experts – internally and externally. You’ll know how to distil and present this information in the most compelling ways. And you’ll know how to communicate with businesses of all sizes about the issues that matter most to them.

    You are impact driven and are keen to experiment with new content formats and ideas – taking a ‘test and learn’ approach to understand how content performs with each of our target audiences.

  • You have a proven track record (8 years +) of delivering impact through content in B2B content marketing roles, either in-house or agency side and you thrive in a fast-paced environment
  • You have worked in global roles and understand the importance of building local requirements into content plans
  • You will be a confident and experienced writer, and will have experience of working across a variety of content formats (e.g. video, podcasts, webinars, infographics), either directly or in an editorial capacity.
  • You respect social media best practice, and will have brought content ideas to life across social channels
  • You use data to validate ideas and measure impact, while valuing the creative spark you bring.
  • You have experience of building and nurturing teams through creative excellence and coaching
  • You have experience managing a team

    • Life at GoCardless

    When it comes to culture, we’re proud of what we call the ‘GC magic’. It’s primarily defined by our values: Start With Why, Be Humble, Act with Integrity, and Care Deeply. They’ve been our bedrock since day one, and they continue to be one of the key factors of our success, and the reason we love showing up to work every day.

    Because we’re now delivering on our important, and ambitious vision to become the world’s account-to-account payment network, we’re working at pace. To help clear the path to success – so any obstacles and blockers don’t slow us down – we’ve introduced our own set of operating principles, which live alongside our values. They’re designed to help us successfully navigate our continued growth by helping us work together better. They provide guideposts around some of the key areas of how we operate so things are smoother, easier and ultimately lead to better outcomes. Read more about our values and operating principles here.

    There’s lots more to the magic. We view Diversity and inclusion as a business imperative, so we have a leader whose role it is to ensure we create an inclusive workplace where people from all backgrounds can thrive, and where people from all walks of life want to join us. We also have high engagement with our GeeCee-led ’employee resource groups’ (such as BEAM, Inspiring, Pride, Mindful and Access) that are supported and sponsored by members of our Exec team. You can view our latest Gender Pay Gap report here.

    We’ve also rolled out our ‘Adaptive Working’ and ‘Work Away’ schemes. Adaptive Working allows you to work flexibly, and in a way that fits around your lifestyle, whilst still ensuring our teams can collaborate effectively and get together and socialise. Work Away gives the flexibility to work away from your normal country of residence for up to 90 days in any 12 month period.

    We also offer enhanced parental leave , pension packages, and you’ll receive equity. Having this ‘buy in’ is a vital part of building a successful business where everybody – regardless of their role – can make a valuable contribution.

    There’s also our legendary ‘GC Fridays’. They’re four additional all-company days off every year, giving GeeCees a chance to switch off and relax, as a token of thanks for everyone’s hard work and commitment.

    Find out more about Life at GoCardless via Twitter , Instagram and LinkedIn .

    Job ID 4489532