Digital Strategy Manager2024-04-03T16:51:40+01:00
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Digital Strategy Manager Job Vacancy in London, England, UK
Publicis Groupe
Apex is a growth and solutions hub focused on problem-solving and driving value for clients across all media. As the principal investment arm of Publicis Media, APEX takes on the investment risk in order to drive growth, guaranteed performance and business outcome solutions for Publicis Media clients.
Digital Strategy Managers at APEX are responsible for supporting the overall growth of APEX’s programmatic offering through crafting and coordinating strategic programmatic recommendations for Publicis clients to achieve and surpass client business objectives. Three key pillars of the role are Media Planning , Programmatic Strategy and Account Management.
This opportunity is perfect for you if you’ve had a background in programmatic trading or media planning and are looking to take your career to the next level, advising and putting programmatic into action with Tier 1 clients.
Qualifications
Programmatic planning, working closely with the Client teams on your accounts as well as the Trading and Account Management teams
Respond to RFP/RFI requests across various online programmatic channels including Display, Online Video, Audio, DOOH and YouTube
Build creative and outcomes-driven programmatic proposals, inclusive of in-depth targeting and audience strategies for advertisers across all verticals
Build relationships with internal stakeholders across the Groupe and help support client meetings, calls and communication to foster new programmatic campaign opportunities
Coordinate with APEX in-house programmatic trading team to vet proposed solutions and rates across all relevant campaign opportunities
Act as the liaison between the agencies and in-house programmatic team to ensure all tracking, account set up, launch documentation, and campaign requirements are met for successful activations
Manage and track all campaign opportunities within SalesForce and support Operations with financial tracking/reporting
Contribute to product positioning and sales marketing materials, including the development of Apex case studies to showcase successes to our partners
Coordinate with In-House Programmatic team to provide client-facing and operational support as necessary depending on needs of accounts