Marketing Manager – Borehamwood, Herts

Location: Westgate Healthcare Head Office, Chester Road, Borehamwood, Herts, WD6 1NA

Salary: £40,000 to £50,000 per annum, depending on experience

Job Type: Permanent, 37.5 hrs per week (Monday to Friday)

We are a family run, award winning care home group looking for an excellent Marketing Manager to join our Head Office team on a full time, permanent basis. The successful candidate will work directly with the company Directors to lead in developing our marketing strategy and delivering our marketing goals. The post holder will be responsible for the marketing activities for the group from idea generation through to implementation and review. The Marketing Manager will be based at our modern offices in Borehamwood and will require travel to all of our care homes across Hertfordshire, Buckinghamshire, London and Essex. Therefore, a driving licence and access to own vehicle is essential.

We are looking for a flexible team player with a passionate and caring manner, who will take every challenge as an opportunity to market the business to enable us to attract new clients, develop our brand identity and raise the profile of Westgate Healthcare.

At Westgate we know our success depends not just on the happiness of our elderly residents, but also on the happiness of our team. As well as a competitive remuneration package and genuine career development, we offer benefits such as free onsite car parking, an office kitchen that is well stocked with fresh fruit and snacks, regular team nights out, celebration of team birthdays and we have a dedicated day each month to finish early to socialise with the team.

THE ROLE:

  • Develop marketing strategy and campaigns for each care home in the company and for the group overall, using digital and offline channels
  • Generate good occupancy across all the company care homes with an emphasis on growing the proportion of private clients
  • Develop marketing strategy and budgets for new care home developments (eg. opening a new care home) and any significant events across the group
  • Follow up on approved marketing and advertising opportunities, negotiating cost, proof reading and working to copy deadlines
  • Create professional marketing materials (eg. leaflets, banners etc) to a high standard, with clear, well written and accurate use of the English language, including content development and copywriting
  • Measure data performance and ROI of marketing campaigns, gain insight and assess against goals
  • Work with your line manager to set the annual marketing budget and to manage the marketing spend and ensure delivery of marketing activity within the agreed budget
  • Help develop policies and procedures for the Group, centred around marketing and advertising
  • Visit and engage at all care home site locations to offer marketing support to the individual care home teams and develop tailored marketing strategies
  • Build awareness through local and national PR, identifying opportunities, and working with the Directors to approve all content before it is released to the press
  • Lead on the implementation and roll out of relevant database platforms across the group
  • Manage junior team members

Social Media and Digital Marketing:

  • Work with our in-house Digital Marketing Executive, supporting them in maximising our online presence through Search Engine Optimisation (SEO), Pay Per Click (PPC) and the creation of blog posts
  • General website (WordPress) maintenance and content management, regularly checking for errors, site speed and keeping the news and events page interesting, topical and up to date
  • Keep all Westgate social media platforms up to date and actively engaging with followers to help increase brand presence and build trust in the brand

ABOUT YOU:

  • Right to live and work in the UK
  • Degree level education and/or equivalent work experience
  • Previous digital marketing experience (including PPC, SEO & Website)
  • Sound knowledge of the Residential Care Sector and a strong background of marketing these types of services are extremely desirable
  • Previous experience of handling care enquires and sales leads is beneficial, however not essential
  • Creative content and excellent copy writing skills with strong attention to detail
  • Experience in drafting and proof-reading copy/communications
  • Ability to work independently and lead strategy
  • Excellent communication skills with strong command of written and verbal English
  • Strong understanding of customer marketing
  • Experience with event organisation desirable
  • Confidence in dealing with people at all levels
  • Hold a clean driving licence and have access to a suitable car for business use
  • Strong IT skills and ability to work competently with all Microsoft Office packages, including Outlook, Microsoft Word and Excel
  • Experience using the Adobe Creative Suite (InDesign, Illustrator, Photoshop) is desirable, however not essential

If you have any questions, feel free to contact our friendly recruitment team on 07508907679. 

Please note: We reserve the right to close this vacancy once we receive suitable applications, therefore, an early submission of application is encouraged. Applications are reviewed on a weekly basis; interviews are arranged to suit on an ‘as and when required’ basis. If you do not hear from us within 5 working days, please assume your application has been unsuccessful.

Westgate Healthcare is an equal opportunities employer, and we welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.