Robert Half are currently supporting a fantastic business in search of a Digital Data Analyst. The role will be based in Coventry and the business are happy with a hybrid working arrangement.

We are looking to pay up to £35,000 for the right candidate.

The role will include:

  • Expectation to assist with the roll out of the Optimisation and Personalisation roadmap as well as support with analytics requests as part of the strategy for digital across different ecommerce websites.
  • Supporting the Digital Optimisation & Manager in driving, planning, and implementing the end-to-end digital testing program (A/B & MVT) using the Adobe Target tool and creating personalised experiences aligned to CRM and Adobe Audience Manager activities.
  • This position will also support ongoing project developments across all channels and help achieve business goals.
  • You will be part of the Digital Data Innovation team so you will have access to all data needed to achieve your projects; with analysts that proactively perform analytical techniques to provide the best insight, focused on delivering the best customer experience across the business.

The ideal candidate will have:

Knowledge of database structures and practices

  • Familiarity with A/B testing and personalisation methodologies
  • Usage of optimisation testing tools such as Adobe Target, Optimizely, Google Optimize (Ideal)
  • Experience in using analytics tools such as Adobe or Google Analytics
  • Have an analytical background to generate actionable insights from data
  • The ability to apply personalisation to websites
  • Understanding and experience of key elements that impact performance e.g. customer journey management, website personalisation, online merchandising, A/B and MVT testing, customer segmentation, basket abandonment analysis, competitor benchmarking etc.
  • Previous experience in running UAT for projects and/or development cycles (Ideal)

If you would like to explore this role, simply apply and I shall be in touch to discuss further.

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