We are a legal and professional services group, with over 580 professional advisers. We support more than 5,700 active clients, ranging from FTSE 100 companies to private individuals, in the UK and beyond.

We proudly won ‘UK Law Firm of the Year’ at The British Legal Awards 2019.

The Team

This is an exciting opportunity to join a dynamic and collaborative professional services marketing team. Over the last two years the team has doubled in size and now has over 30 marketing professionals within it across corporate communications, business development, and marketing communications. The team has played a central role in the delivery of a number of strategic projects including a business-wide rebrand, digital transformation project, CRM implementation and ley account management launch. Going forward the team will be at the heart of a number of projects, campaigns and marketing activities to help the business grow.

The Role

The Digital Marketing Manager is responsible for devising, implementing and optimising the Group’s digital Marketing and channel strategy.

In addition to day-to-day channel management, the role holder will design and deliver discrete paid and organic campaigns, take ownership of CRO programmes and manage the ongoing development of new functionality to help improve user experience.

The role holder will report to the Head of Digital & Design and work closely with the wider BD and Corporate Communications teams to ensure that the Group’s digital properties support our brand values of being ‘forward thinking’ and ‘straight talking’ whilst contributing to an impactful and valuable digital experience.

Responsibilities

  • Coordinate activity to drive traffic, maximise engagement and generate leads from various online channels including email marketing, SEO, Paid Search and Paid Social activities, and affiliate relationships.
  • Work both strategically and tactically to measure, test and optimise key digital marketing channels including owned content, social, search, email, video and podcasts.
  • Take the lead on day-to-day digital analytics, producing high level rolling channel analysis along with more granular audience specific insight that can be utilised by Groups BD and content creators to inform decision making.
  • Lead on user journey testing to identify new ways to improve functionality and deepen engagement.
  • Manage and implement conversion optimisation strategies to drive visitor conversion, and monitor performance through data analytics.
  • Apply SEO and social media best practices and share knowledge to support the wider Marketing team. Ensure that the Group’s website remains in line with technical SEO best practice.
  • Development and creation of digital marketing support materials including on demand training, writing guides and templates.
  • Remain up to date with the latest developments in digital marketing and work proactively to coach and develop the skills of their line reports; setting and regularly reviewing personal development objectives.
  • Devise, execute and project manage discrete organic and paid campaigns for Platform teams across the breadth of the group as business needs dictate.
  • To be aware of and comply with the company’s policies and procedures.
  • This job description is not an exhaustive list due to the requirements of the role. Therefore, the job holder may be required from time to time to carry out other ad hoc tasks as requested.

    Key Skills & Experience

    The successful candidate will be able to demonstrate the following attributes:

  • Significant experience in B2B digital marketing, preferably degree educated or with a CIM professional qualification.
  • Highly organised, efficient and able to work at pace, with demonstrable project and campaign management experience.
  • Experience developing and implementing multichannel content marketing strategies geared to maximise inbound lead generation.
  • Strong experience in search engine optimisation, at both a strategic and operational level, including on-page optimisation and off-site link building.
  • Ability to report on complex digital marketing data and derive meaningful insight.
  • Demonstrable knowledge of email marketing best practices, including split-testing, deliverability optimisation, personalisation, automation and GDPR compliance.
  • Strong experience of paid digital advertising via social and search networks.
  • In-depth knowledge of UX best practice and WCAG 2.1 requirements.
  • Strong presentation skills, with the ability to present technical content to a non-technical audience at all levels of the organisation.
  • Excellent written communications skills and a keen eye for detail.
  • An excellent working knowledge of Google Analytics, Search Console, Data Studio and Google optimise.
  • A working knowledge of HTML, CSS, Schema, image and asset preparation would be an advantage.
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