Key responsibilities include:
Management of all paid media (Paid Search and Paid Social) activity for Which? Wills, Which? Lifestyle and Which? Legal, including existing channels and new routes to market, inc agency management
Undertaking detailed performance analysis for Which? Wills, Which? Lifestyle and Which? Legal and providing actionable insights to help contribute to the marketing strategy
Campaign set up across all key channels and providing performance analysis that supports long term improvements to messaging, pricing and propositions.
Coordinating the paid search and paid social activity for Which?’s charitable accounts, working with our agency to analyse performance and to plan and deliver initiatives to improve the output of the activity
Coordinating the inbound affiliate marketing activity across Which?, working with our agency to optimise performance and grow acquisition volumes in a cost efficient manner
About you:
Experience delivering a variety of projects simultaneously whilst prioritising your workload
B2C marketing experience
Experience of paid marketing channels, such as: search, social, display or affiliate
Strong user experience of Microsoft Office (Excel) and/or Google Sheets
Detailed, methodical approach with excellent attention to detail
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