Job Description
The Martech Manager is a new role in Octopus Investments, created to support the delivery and adoption of a new integrated Sales & Marketing tech stack. The role will also be responsible for using data and reporting to drive meaningful insights and improved marketing efficiency. With a growing team of over 40 marketing professionals working alongside a sales force of over 100 people the integrated Dynamics Martech Stack is critical to our everyday performance and future growth. This role will play a pivotal role in the journey to develop, roll out and drive continuous improvement through Dynamics. There’s huge potential for a successful individual to make a big business impact through simplifying and automating everyday work, modernising our marketing processes and exploiting the performance insights that a well-managed Martech stack can enable.
The immediate business priority is completing the delivery of the Microsoft Dynamics system. The Martech Manager will be at the heart of the project team, working with business stakeholders, project management and technology teams. With a summer MVP launch date, the role will switch quickly into user support and adoption, helping business users move quickly and effectively onto the new system and helping the tech teams continue its development to support more processes. Beyond that, the Martech Manager will be responsible for driving the business towards a full suite of integrated marketing tools (On24 webinar platform, WordPress Gutenberg platform, Seismic, etc.) and ensuring we’re continuously getting more value from the systems and how we use them.
What you’ll do:
- Implement Microsoft Dynamics as part of a project team
- Support business targets by creating and managing automation programs
- Manage marketing technology systems including marketing automation, sales enablement, data generation and reporting
- Identify new trends in marketing operations, evaluate and recommend new technologies for implementation as well as optimising existing
- Optimise and manage marketing data – contribute towards data roadmap, marketing/sales/lead scoring models, reporting strategy
- Analysis of marketing activity to increase pipeline contribution
- Direct interface and trusted consultant for marketing, sales operations, data & insights and data engineering team members
Qualifications
- Ideally a Microsoft Dynamics certification such as Dynamics 365 Fundamentals or Dynamics 365 Marketing Functional Consultant Associate
- Experience having implemented Microsoft Dynamics or a comparable marketing automation platform before
- Proven track record of commercial success through effective automation programs as well as having managed marketing technology systems to help achieve business goals
- To really stand out from the crowd, you will display the following qualities and characteristics:
- Exceptional interpersonal skills – able to build rapport and challenge in an engaging and inclusive way
- A distinct talent in communicating what business stakeholders need and want so that we solve the right problems and build buy-in between different teams
- Strongly motivated to deliver tangible business impact
- Ability to move seamlessly between the marketing and technical spheres, with a strong understanding of both and ability to adapt to either
- Attention to detail, from fleshing out edge cases in functional requirements to thinking through implications of systems changes for other integrated systems (such as a data warehouse)
Additional Information
What we offer
A competitive salary, bonus, pension and share incentive plan
✈️ Take what you need holiday
Flexible working
⚓ Anchor (our wellness hub) which includes Headspace, one to one coaching through Sanctus, Parent Cloud, Digital GP, Shout & more
Enhanced family leave policies
❤️ Life insurance, critical illness cover and income protection
Private medical insurance for you and your family
Electric vehicle leasing
The option to work overseas up to a month per year
Our Values
At Octopus we don’t just focus on what we do but also how we do it. Everyone shares our values of being straightforward, helpful and bold.
We’re committed to creating a diverse and inclusive employee experience for all. We promote equal opportunities for growth and development regardless of race, gender, religion, sexual orientation, age, disability, or socio-economic background. We believe strongly that teams are at their best when every member of the team feels safe to bring their whole self to work.
