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Job Category

Sales

Job Details

Salesforce is looking for a strategic, multifaceted, and creative Senior Account Based Marketer to join the Marketing Team in UK&I. An ABM expert who has a track record of creating, delivering, and implementing impactful ABM programs to profile, drive awareness, build solid relationships and create qualified pipe from a strategic set of TOP Accounts.

Seeking an innovative and strategic problem solver with a passion and enthusiasm for the marketing field and with knowledge of how to approach ABM from 1:1 and 1:few to scale 1:many programs. Need to understand how ABM fits into a wider marketing ecosystem and have the requisite experience to help bring highly targeted, consistent and integrated programs alive across all levels of the business. The successful candidate will take full ownership of their business area.

  • Collaborate with Salesforce leadership, industry leaders, cloud sales teams, senior sales, and executive stakeholders, and colleagues within the marketing team to research, develop and execute strategic Account Based Marketing plans for a selected set of accounts focused on meeting pipeline goals, generating ROI, increasing engagement, building relationships across C-Suite and senior business decision makers in alignment with sales priorities
  • Work with the content team to create unique account-based value propositions and content that will differentiate Salesforce, resonate with the audience, and generate engagement
  • Drive organisational profiling, demand generation, consideration and awareness tactics across the funnel for the account set using an effective mix of tactics
  • Collaborate across the entire marketing and product marketing teams (creative, content, customer success, digital, strategic events, PR, operations, etc) to ensure quality and timely execution, measurement, and communication across all stakeholders, across all internal & external marketing channels. Channels include but are not limited to: events, email, direct mail, digital, partner activity, hospitality, social
  • Ensure Salesforce is positioned effectively and is incorporated in all sets of activity and engagement
  • Lead own metrics and optimise campaigns for efficiency and results, while tracking and monitoring engagements, contact relationships, pipeline numbers, top deals, ACV attainment, and other key data points
  • Ability to utilise Salesforce technology, eg. dashboards to monitor results and understand key performing programs across the mix. Monitor efficacy, cost, and ROI of programs, presenting findings, and implement improvements to improve growth potential and results
  • Identify, engage and lead 3rd party agency resources, to deliver outstanding, differentiated campaigns that engage the customer and are in line with Salesforce positioning and values
  • Communicate effectively and lead communications to key stakeholders across all levels of the business, ensuring alignment and their support
  • Work with Salesforce customers and partners to showcase their innovative use of product technologies through events, case studies, and video

    • Required Skills & Experience

  • Substantial ABM marketing experience in a role leading multi-channel marketing campaigns (ie. executive programs, events, industry demand gen, digital campaigns, print, online, and /or social media), especially in an I:1 or 1:Few capacity
  • Substantial experience developing and executing new ABM marketing strategies and programs to a set of complex, global Enterprise organisations
  • Shown experience in tracking ABM campaigns, measuring associated revenue and ROI, and optimising campaigns to increase results. Experience in the use of ABM technology is also preferred.
  • Substantial experience leading marketing budgets, and agencies, allocating and optimising spend across tactics and experience with forecasting results
  • Substantial experience partnering with sales and senior business executives internally as well as with customers/prospects to deliver results.
  • Ability to operate in a fast paced, fast-growing, constantly evolving environment
  • Familiarity with Folloze is a bonus

    • *LI-Y

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