Lorien’s client – initially a firm who specialised in SEO and have since grown into a full-fledged digital strategy specialist in the heart of Edinburgh’s great city centre – is looking to secure a couple of Senior PPC Specialists (Junior to Account Director level) to join their expanding team. They have a number of loyal, long term clients who thanks to this organisation see regular growth, and are currently adding to their customer base as we speak, so it’s a great time to come on board.
As well as a fantastic profit share scheme meaning everyone wins when the business does, they also offer hybrid or remote working depending on your preferences, a wide and varied benefits package, strong progression opportunities, and a great and growing team to work with which we have helped to grow ourselves.
The Roles:
Account Director level:
- Lead the growth and day to day ops of the wider PPC team
- Own a portfolio of paid clients and ensuring strong and profitable client relationships
- Take responsibility for strategy, delivery and sub-team management
- Meet your clients KPIs/objectives and enable less senior PPC Managers to do the same
- Encourage the team to create new insights for, and effectively liaise, with the inbound marketing team on relevant activities
- Building rapport with Google and other partners
- Manage a team of direct reports, leading performance reviews and overseeing professional development
Junior to Senior:
- Think audience-first and take ownership of strategic PPC activities
- Creating & executing PPC campaigns that meet/exceed client objectives including keyword research/ad creation/campaign setup/managing translation activities for international accounts/etc.
- Plan and implement testing into Search & Display campaigns (Ad Copy & landing page testing/keyword expansion/feed optimisation/etc.)
What you’ll bring to the table:
- Skills across Google Ads/Google Marketing Platform/Google sheets/Google workspace
- Familiar with the different nuances of running PPC for eCommerce and B2B accounts as well as strong working knowledge of paid search management across multiple platforms
- Motivated and passionate about digital media
- Strong commercial awareness as well as strong verbal and written communication skills
- Track record with demonstrating growth strategies implemented with previous client’s full portfolio
If the above sounds like a great next step for you, apply now with your latest CV for immediate consideration and let’s have a chat!
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, gender reassignment, marriage and civil partnerships, pregnancy or maternity or age